beIN SPORTS IS THE BIGGEST SPORTS NETWORK IN THE WORLD. I WAS THE ONLY WRITER ON THE TEAM (SPANISH AND ENGLISH) FOR LALIGA, EL CLÁSICO, LIGUE 1, THE TURKISH LEAGUE, AND ALL THE BRAND’S INSTITUTIONAL SPOTS. CHECK OUT ALL THE CONTENT WE PRODUCED DURING THOSE YEARS.

CONCEPT: LOVE IT LIKE THE FIRST TIME

“LOVE IT LIKE THE FIRST TIME” IS THE FIRST GLOBAL CAMPAIGN IN THE BRAND’S HISTORY (43 COUNTRIES).

WE HAD THE CHALLENGE OF DEVELOPING A MESSAGE THAT RESONATED WITH TRUE SOCCER FANS AFTER MORE THAN 100 DAYS WITHOUT SOCCER (SAD TIMES FOR SOCCER NERDS LIKE ME).

AWARDS: NY FESTIVALS, TELLY (2X), CYNOPSIS, FAXIES.

CASE STUDY

ENGLISH MANIFESTO

SPANISH MANIFESTO

CONCEPT: #HINCHASWANTED

THE CHANNEL BOUGHT THE RIGHTS TO COPA LIBERTADORES, THE MOST LEGENDARY SOUTH AMERICAN TOURNAMENT. THE HIGHLIGHT HERE? NOT JUST THE SOCCER ITSELF, BUT THE CRAZY SOCCER FANS WHO LIVE AND BREATHE THE SPORT.

AWARDS: SHORTY, TELLY.

ENGLISH VERSION

SPANISH VERSION

CONCEPT: beONE

THE LEAGUES WERE SUSPENDED, AND THE BRAND WAS PARALYZED. WE TURNED THE CHANNEL AROUND AND FOUND NEW WAYS TO CONNECT WITH OUR AUDIENCE BY LEVERAGING OUR INTERNAL TALENT AND FINDING NEW WAYS TO ENGAGE. WE LAUNCHED ONLINE FITNESS CLASSES, HOSTED PRO TALKS WITH TOP SOCCER PLAYERS, AND EVEN CREATED A LIVE ONLINE SOCCER FIELD WITH RERUNS OF ICONIC DERBIES WHERE FANS COULD CHANT AND COMMENT LIVE. MOST IMPORTANTLY, WE WERE ONE OF THE FIRST BRANDS TO “ADAPT,” ACHIEVING OVER 22 MILLION IMPRESSIONS.

CONCEPT: TATOOLOGY ACTIVATION

WE HAD TO BE QUICK! THE CLIENT WANTED AN ACTIVATION FOR THE FINAL MATCH OF COPA LIBERTADORES. CAN YOU IMAGINE TWO SOCCER FANS GETTING A TATTOO LIVE WHILE WATCHING THE FINAL? WELL... HERE YOU GO. WE GOT SHORTLISTED FOR A BUNCH OF AWARDS FOR THIS, TOO.

CONCEPT: COPA LIBERTADORES TUNE INS

OTHER FUN STUFF I GOT TO DO!