CONCEPT: beONE

THE LEAGUES WERE SUSPENDED, AND THE BRAND WAS PARALYZED. WE TURNED THE CHANNEL AROUND AND FOUND NEW WAYS TO CONNECT WITH OUR AUDIENCE BY LEVERAGING OUR INTERNAL TALENT AND FINDING NEW WAYS TO ENGAGE. WE LAUNCHED ONLINE FITNESS CLASSES, HOSTED PRO TALKS WITH TOP SOCCER PLAYERS, AND EVEN CREATED A LIVE ONLINE SOCCER FIELD WITH RERUNS OF ICONIC DERBIES WHERE FANS COULD CHANT AND COMMENT LIVE. MOST IMPORTANTLY, WE WERE ONE OF THE FIRST BRANDS TO “ADAPT,” ACHIEVING OVER 22 MILLION IMPRESSIONS.