SHINGRIX IS THE LEADING VACCINE FOR SHINGLES FROM GSK.

FOR THIS BRANDED CAMPAIGN, WE WERE INSPIRED BY DATA SHOWING THAT PEOPLE BELIEVED THAT THEY WOULD NEVER GET THE VIRUS. HOWEVER, IT AFFECTS INDIVIDUALS FROM ALL WALKS OF LIFE, INCLUDING THOSE WHO EAT HEALTHY AND WORK OUT EVERY DAY.

FOR ALL THOSE WITH EXCUSES, WE SAID, “SHINGLES DOESN’T CARE,” AND WE REINFORCED THIS MESSAGE BY SHOWCASING HOW GETTING SHINGLES CAN BE VERY PAINFUL AND AFFECT YOUR PERSONAL AND PROFESSIONAL LIFE.

CONCEPT:

SHINGLES DOESN’T CARE

TVC1- BOARDWALK

TVC1- SINGER

SOCIAL MEDIA

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